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Research Library · Guides

Prompts, sources, and weekly briefs

Industry-specific prompt packs and source-evaluation notes. Use them as-is, or file a brief and the Department will run the research every week.

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  • How to Evaluate Sources for Cybersecurity Vendors Research

    A practical guide to telling marketing noise from real signal when you research security vendors, incidents, and the market they sell into.

  • How to create newsletter content for cybersecurity vendors — free prompts

    A working guide to researching and writing a cybersecurity vendor newsletter that security teams actually open, with ready-to-use prompts and source checks.

  • Competitive research prompts for managed IT service providers

    A working method for tracking rival MSPs, vendor shifts, and pricing moves, plus copy-paste prompts to run the beat every week.

  • What to Track Every Week in Managed IT Service Providers

    A weekly research routine for anyone covering, selling to, or competing against MSPs, built around the vendors, associations, and channel signals that actually move this market.

  • How to Evaluate Sources for Managed IT Service Providers Research

    A practical filter for separating vendor marketing from evidence when you research the MSP market, its vendors, or its risks.

  • How to create newsletter content for managed IT service providers — free prompts

    A practical guide to researching and writing an MSP newsletter that clients actually open, plus ready-to-use prompts for your next send.

  • Competitive Research Prompts for Commercial Insurance Agencies

    A working set of prompts for agency principals and marketing leads who need to track carriers, competing agencies, and buyer behavior without guessing.

  • What to track every week in commercial insurance agencies

    A working checklist for principals, producers, and marketing leads who need to know what moved in carrier appetite, rates, and regulation before Monday's pipeline call.

  • How to Evaluate Sources for Commercial Insurance Agencies Research

    A working method for separating regulatory fact, rate data, and vendor marketing when you research commercial lines, brokers, or carrier strategy.

  • How to create newsletter content for commercial insurance agencies — free prompts

    A practical guide to researching and writing newsletters that commercial insurance agency clients actually open, plus copy-paste prompts to speed up the work.

  • Competitive research prompts for freight brokers

    A working guide to tracking rivals, rates, and carrier capacity in a fragmented brokerage market, with prompts you can run this week.

  • What to Track Every Week in Freight Brokers

    A practical rundown of the rates, regulations, and liability news that freight brokerage teams need to check weekly, and how to build a habit that keeps you ahead of shippers and carriers alike.

  • How to Evaluate Sources for Freight Broker Research

    A guide to separating reliable freight market data from noise, for brokers, analysts, and anyone writing about the brokerage business.

  • How to Create Newsletter Content for Freight Brokers: Free Prompts

    A practical guide to building a freight brokerage newsletter that shippers and carriers actually open, with ready-to-use prompts and source checks.

  • Competitive research prompts for industrial distributors

    A working guide for sales, marketing, and strategy teams at industrial distributors who need to track rivals without drowning in SKU catalogs and trade show press releases.

  • What to Track Every Week in Industrial Distributors

    A practical briefing checklist for anyone who covers distribution, from category managers to marketing and strategy teams at industrial suppliers.

  • How to Evaluate Sources for Industrial Distributors Research

    A practical guide to separating reliable signal from vendor noise when you're researching wholesale and industrial distribution companies, deals, and trends.

  • How to create newsletter content for industrial distributors — free prompts

    A working guide for marketing managers and sales leaders at distributors who need a newsletter that buyers actually open, with sourcing habits, ready prompts, and criteria for judging what's worth citing.

  • Competitive Research Prompts for PR and Communications Agencies

    A working guide to tracking rival agencies, new entrants, and shifting client rosters, with prompts you can run this week.

  • What to Track Every Week in PR and Communications Agencies

    A weekly research routine for agency leaders, new business teams, and industry watchers who need to know who's hiring, who's pitching, who's merging, and who's in crisis before the trades catch up.

  • How to Evaluate Sources for PR and Communications Agencies Research

    A working method for checking what's worth citing when you research the PR industry: agencies, tools, awards, and the trade press that covers them.

  • How to create newsletter content for PR and communications agencies — free prompts

    A working guide for agency newsletter writers and comms leads who need story angles, not filler about "engagement."

  • Competitive research prompts for content agencies

    A working guide to tracking rival agencies, their pricing, their case studies, and their positioning, plus ready-to-run prompts for building the picture yourself.

  • What to Track Every Week in Content Agencies

    A practical briefing structure for agency leaders, account directors, and strategists who need to know what changed before the client asks.

  • How to Evaluate Sources for Content Agencies Research

    A working method for telling durable signal from agency-world noise, built for anyone tracking creative shops, media buying, and marketing services.

  • How to Create Newsletter Content for Content Agencies: Free Prompts

    A practical guide for content agency marketers, account leads, and freelance writers who cover the agency world and need a steady supply of newsletter angles that clients and prospects actually open.

  • Competitive research prompts for regulatory compliance consultants

    A working guide to tracking rival compliance consultancies, boutique advisory shops, and the regulators that reshape their pitch every quarter.

  • What to Track Every Week in Regulatory Compliance Consulting

    A practical weekly monitoring routine for compliance consultants who advise on SEC, FINRA, FCA, state, and industry-specific rules.

  • How to Evaluate Sources for Regulatory Compliance Consultants Research

    A working method for telling a primary regulatory text from a marketing page dressed up as one.

  • How to create newsletter content for regulatory compliance consultants — free prompts

    A practical guide to finding, checking, and writing newsletter material for compliance advisory audiences, with copy-paste prompts built for the beat.

  • Competitive Research Prompts for Financial Advisors and RIAs

    A working guide to tracking rival RIAs, broker-dealers, and DIY platforms, with copy-paste prompts for building a real competitive picture.

  • What to track every week in financial advisors and RIAs

    A practical briefing checklist for tracking advisor moves, RIA M&A, regulation, and markets news that actually matters to the wealth management industry.

  • How to Evaluate Sources for Financial Advisors and RIAs Research

    A practical filter for separating regulatory fact, vendor spin, and trade-press chatter when you're researching the RIA and advisor market.

  • How to Create Newsletter Content for Financial Advisors and RIAs — Free Prompts

    A working guide to sourcing, evaluating, and writing client newsletters for registered investment advisors, with copy-paste prompts you can hand to a research process.

  • Competitive research prompts for fractional executives

    A working guide for fractional CFOs, CMOs, COOs, and CHROs who need to track rivals, placement platforms, and pricing norms without a research team.

  • What to Track Every Week in Fractional Executives

    A week-by-week research routine for anyone writing about, hiring, or working as a fractional CFO, CMO, COO, or CTO.

  • How to Evaluate Sources for Fractional Executives Research

    A working method for separating solid market data from vendor puffery in a category that runs on self-reported growth numbers.

  • How to create newsletter content for fractional executives — free prompts

    A working guide to researching and writing a newsletter for fractional CFOs, CMOs, COOs, and the operators, PE firms, and platforms that hire them.

  • Competitive Research Prompts for Management Consulting Firms

    A working guide for consulting principals, marketing leads, and business development teams who need to track rivals, pricing moves, and positioning shifts without guessing.

  • What to Track Every Week in Management Consulting Firms

    A practical weekly checklist for anyone who follows the strategy, Big Four, and boutique consulting world: hiring signals, partner moves, client wins, and the numbers that actually move before the headlines do.

  • How to Evaluate Sources for Management Consulting Firms Research

    A working method for separating signal from noise when you research the consulting industry, its firms, and its clients.

  • How to Create Newsletter Content for Management Consulting Firms — Free Prompts

    A working guide for marketing leads, associates, and principals who need a steady stream of newsletter ideas that sound like a firm, not a blog.

  • Competitive Research Prompts for Law Firms

    A working guide for marketing directors, business development teams, and managing partners who need to track rival firms, lateral moves, and market positioning without guessing.

  • Law Firm Market Research: What to Track Every Week

    A working plan for anyone who follows the business of law: lateral moves, practice group bets, private equity pressure, and the trade press that covers them.

  • How to Research Law Firms: Evaluate Sources That Matter

    A practical guide for anyone researching law firms, legal markets, or the business of law, and needs to know which sources hold up.

  • How to Create Newsletter Content for Law Firms — Free Prompts

    A working guide for marketing directors, associates, and bar association editors who need to fill a legal newsletter with content clients actually read.

  • Competitive research prompts for accounting firms

    A working method for tracking what other CPA and advisory firms charge, offer, and say, plus copy-paste prompts to run the analysis yourself.

  • What to Track Every Week in Accounting Firms

    A weekly research routine for anyone who writes about, sells to, or works inside public accounting: the sources to check, the numbers to watch, and the angles worth a memo.

  • How to Evaluate Sources for Accounting Firms Research

    A working method for checking what's true, what's current, and what's marketing when you research accounting firms, standards, or practice trends.

  • Accounting Newsletters for Clients: Topics, Prompts & Sources

    A practical guide to finding, checking, and writing newsletter content that clients of an accounting firm actually read.

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